Making a Stand: Building a Better Stand at the Growers Market
- The more information the better. Prices are the bare minimum.
- Charge what it’s worth. Value for money is always right.
- Give samples.
- Suggest ideas—especially when it’s familiar or in surplus.
- Eat your own food.
- Give customers personal opinions.
- Tell them how to keep it.
- Have something to sell all season.
- Sell a variety of products.
- Make bags readily available.
- Keep your space clean and organized.
- Cultivate regular, loyal customers.
- Pile it high and fill it up.
- Don’t be afraid of competition.
- Bring photos of your farm.
- Be cheerful and active.
- Perfect your marketing equipment.
- Put yourself in your customer’s shoes.
- Keep it simple and work from your strengths.
- Make yourself easily identifiable and unique.
- Don’t be afraid to try something new.
Additional reading and resources
http://www.marketingschoolforgrowers.org/06/tips.html
http://www.squidoo.com/farmersmarketbooth
http://newfarm.rodaleinstitute.org/features/0504/farmmarkets/index.shtml
http://www.farmfreshri.org/about/markets_vendorguide.php
http://thefarmersmarketclique.com/mod/groups/topicposts.php?topic=4608&group_guid=4578
http://www.wallacecenter.org/our-work/Resource…/Farmer11-1_Sc.pdf